$45 million for 'Rio' Movie

$45 million for 'Rio' Movie

This 3-D animated musical, starring Jesse Eisenberg and Anne Hathaway as two (extremely endangered) macaws, comes from Fox’s Blue Sky Studios, which has produced the successful Ice Age films and Dr. Seuss’ Horton Hears a Who! The three Ice Age movies opened to $46.3 million, $68 million, and $41.7 million, respectively, while Horton grabbed $45 million its initial weekend. Horton‘s debut seems within reach. While Rio features an original story, and therefore can’t rely on any built-in awareness for Dr. Seuss or the Ice Age name, Fox has smartly positioned the movie around the time when many schools begin spring break. Furthermore, the $90 million film is receiving mostly positive reviews and, unlike Horton, will benefit from those 3-D surcharges. And while some parents might have worried about taking their youngest children to the PG-rated Rango or Hop, the G rating for Rio won’t raise the same concerns.

Source:
insidemovies.ew.com